The heart of Flo

Helping us see what can be difficult to see, and recognise possibilities we might otherwise miss.

Finding life’s opportunities

At the heart of Flo is a simple belief: there is more within every person than we sometimes see including in ourselves.

We want to help people rediscover who they are, understand others differently and find opportunities that can be difficult to see when life gets stuck.

Who is behind Flo

Linda Ward

Linda is the founder of Flo. She has a highly experienced background in leading and building teams both in the UK and overseas. She enjoys the challenge of seeing teams flourish. She has successfully used mediation to resolve conflict across a wide and diverse range of team dynamics.

Linda is an Accredited Mediator from The London School of Mediation and works across the profit and not-for-profit sectors.

Rich Ward

Rich is a brand and personality strategist with many years experience helping people, teams and organisations understand who they are and what could come next.

Through Personality Blueprinting, he helps people rediscover their identity, find clarity and move forward with confidence.

Linda helped our organisation through a difficult and painful time.  She was committed to helping us find the best outcome for all, and was supportive and creative in the help she gave.  She is an excellent listener and showed empathy, understanding and respect for the varied perspectives in play.  She was at all times well-prepared and professional.  The results would not have been as good without her accompanying us through the process.  Thank you!

Martin - Charity Leader, UK

Sometimes getting stuck is where breakthrough begins. Helping us see what could come next and discover opportunities we might otherwise miss.